Capability: Analytics
Why going all-in on brand or performance marketing is a mistake
It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.
Multi-specialty medical group
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to...
Large health system seeking territory expansion
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary...
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
2025: The year healthcare marketers lead a health movement
Healthcare marketers are naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect...
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M's 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success,...
Multi-hospital system
Multi-hospital system in the Southwestern U.S. wanted to increase encounters in its cardiology service line.Previous marketing efforts had provided some results, but the organization needed to optimize.
Large-market hospital system
A large-market health system wanted to connect with more patients at high risk of developing cardiovascular disease and encourage them to see a cardiologist.
Midwest Health System
Faced with pending retirements and other staffing concerns, our client, an Indiana-based health system was looking for a way to generate more employment applications and awareness.