Topic: Patient acquisition
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.
Strategies for a standout colorectal cancer awareness month
Boost colorectal cancer awareness with empathetic, engagement-driven strategies. Learn how to create memorable campaigns that encourage proactive screening.
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of...
How AI is pushing the limits of content generation
It seems there is a new AI tool emerging every day. Vetting their capabilities and quality can seem so daunting that some have ignored them completely, while others have embraced...
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a...
2025: The year healthcare marketers lead a health movement
Healthcare marketers are naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect...
Pump up your heart health campaigns with actionable insights
Boost heart health awareness during American Heart Month with targeted campaigns, local partnerships, and tools like our Heart Risk Assessment to engage patients.
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M's 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success,...
Multi-hospital system
Multi-hospital system in the Southwestern U.S. wanted to increase encounters in its cardiology service line.Previous marketing efforts had provided some results, but the organization needed to optimize.