Topic: Patient acquisition
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all...
Premier academic medical center
A premier academic medical center engaged Unlock to help them translate their positive brand recognition into growth in their orthopedic service line. While joint replacement can be perceived as a...
Multi-specialty medical group
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to...
Large health system seeking territory expansion
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary...
Leading non-profit healthcare provider
To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.
Mastering local SEO for a regional healthcare system
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower...
The implications of Meta’s new rules on healthcare marketing and advertising
Meta's privacy-first healthcare advertising changes will usher in a safer, more trustworthy consumer experience. What changes is Meta implementing and what role will AI play?
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that's tailor-made for healthcare marketers. This post looks at three specific ways to do it.