Healthcare needs a different approach to brand strategy, not a brand refresh
Learn how healthcare brand strategy drives trust, loyalty, and growth by aligning authenticity, patient experience, and organizational performance.
Unpopular opinions with Christian Barnett: Sights vs. insights
In this episode of Unpopular Opinions, Christian takes a look at the difference between sights and true insights — and how to find the kind that actually change strategy.
A host’s journey through the voices shaping senior living marketing: What I learned on The Move In this year
After a year of conversations about senior living marketing, one thing stood out: decisions are emotional long before they’re practical.
2025 was the year healthcare marketing got real again
2025 made one thing clear: how healthcare marketing communicates now matters as much as what it says.
Building better engagement: Why using plain language isn’t a downgrade
A love letter to clarity: why plain language in healthcare honors readers, strengthens connection, and turns simple words into powerful guidance.
Unpopular opinions with Christian Barnett: Correlation vs. causality
In this episode Christian encourages marketers to look deeply at their data to ensure they know the why behind their results.
Unpopular opinions with Christian Barnett: Aided vs. unaided awareness
In this episode, Christian encourages marketers to consider unaided awareness as a better metric for brand strength.
Unpopular opinions with Christian Barnett: Brand awareness
The first episode of Christian Barnett’s unpopular opinion series challenges marketers to think about the specific kind of brand awareness they want to capture.
The burden and responsibility of leaders: seven attributes that define authentic brand leadership
When it’s easy to lead, everyone shows up. When it’s hard? That’s when brand leadership is revealed. Luke Bemis explores the difference between performative marketing and authentic leadership — and what healthcare systems must do now that the stakes are rising.