Why going all-in on brand or performance marketing is a mistake
It’s not brand building or performance marketing. It’s both — the question is how much of each to invest in. The tipping point is the answer.
Winning Strategies for Stronger Brand Performance and Impact
A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence to show that they understand and can meet the needs of the local population.
Nebraska Medicine and Unlock Health win at the SABRE Awards
Nebraska Medicine and Unlock Health took home the award for Employer Branding at the 2025 SABRE Awards from PRovoke Media.
The trust deficit: how healthcare lost its most valuable asset
Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.
The state of medical marketing’s chief creative officers
Five chief creative officers from leading medical marketing agencies — including Unlock’s Jim Larmon — weigh in on how the job has changed and where it’s going.
This piece was originally published in MM+M (Medical Marketing and Media).
Want to “fix” healthcare? Start with health literacy
Improving health literacy is a mission that’s tailor-made for healthcare marketers. This post looks at three specific ways to do it.
Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with target audiences.
Optimize your brand strategy: do more with what you have
When it’s time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than an expansive budget.
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, “Is healthcare marketing is even allowed to be entertaining?” It’s not just allowed, it’s essential.