Authentic Health Care Marketing: Treating People with Empathy, Curiosity, and Respect
This article by Jane Weber Brubaker was originally published by Strategic Healthcare Marketing on August 21, 2025.
The Secret to Healthcare Marketing Success in a Post-Truth World
Unlock CEO Brandon Edwards lays out a path for connecting mission-driven messaging and real-world resonance — authentic healthcare marketing.
Unlock Health cofounders release blueprint for reaching patients in the post-truth era
A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for purchase and download on Amazon.
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
What’s on deck for Unlock in Q3 2025
Want to keep up with the happenings at Unlock Health? Read exciting news. Check out planned webinars. Find out where you’ll see us at industry events.
Why going all-in on brand or performance marketing is a mistake
It’s not brand building or performance marketing. It’s both — the question is how much of each to invest in. The tipping point is the answer.
Winning Strategies for Stronger Brand Performance and Impact
A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence to show that they understand and can meet the needs of the local population.
Nebraska Medicine and Unlock Health win at the SABRE Awards
Nebraska Medicine and Unlock Health took home the award for Employer Branding at the 2025 SABRE Awards from PRovoke Media.
The trust deficit: how healthcare lost its most valuable asset
Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.