Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with target audiences.
Optimize your brand strategy: do more with what you have
When it’s time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than an expansive budget.
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, “Is healthcare marketing is even allowed to be entertaining?” It’s not just allowed, it’s essential.
2025: The year healthcare marketers lead a health movement
Healthcare marketers are naturally focused on KPIs. While we’re counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect with the larger purpose behind our work.
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M’s 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success, solidifying its reputation as a leader in the industry.
The power of content: build trust, drive care decisions, win loyalty
Unlock Health highlights how impactful content builds trust, influences care decisions, and drives patient loyalty in healthcare. By addressing patient needs with relevant, empathetic, and informative content, organizations enhance credibility and engagement. Strategic content fosters meaningful connections and long-term loyalty, proving essential in modern healthcare marketing.
The Move in marrying marketing execution with operational intelligence
In this episode of ‘The Move,’ host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children’s Health Plan.
The Move in healthcare marketing to GenX
In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations.
Three words you can leave behind: I don’t know
Unlock Health encourages healthcare organizations to replace “I don’t know” with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences, and drive better outcomes. Eliminating uncertainty fosters stronger connections and empowers effective decision-making in healthcare.