Why going all-in on brand or performance marketing is a mistake
It’s not brand building or performance marketing. It’s both — the question is how much of each to invest in. The tipping point is the answer.
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of your MarTech investment.
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a zero-click world.
Large-market hospital system
A large-market health system wanted to connect with more patients at high risk of developing cardiovascular disease and encourage them to see a cardiologist.
Three words you can leave behind: I don’t know
Unlock Health encourages healthcare organizations to replace “I don’t know” with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences, and drive better outcomes. Eliminating uncertainty fosters stronger connections and empowers effective decision-making in healthcare.
The when and how of performance marketing
Unlock Health explains performance marketing’s role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with business goals. Timing and precision are crucial for maximizing ROI, making performance marketing an essential tool for impactful healthcare growth.
No longer the outcast of the c-suite
Unlock Health highlights the evolving role of marketing leaders in the C-suite, now seen as strategic drivers of growth and innovation. By leveraging data, aligning with business goals, and proving ROI, marketers are earning a seat at the decision-making table. This shift underscores the importance of integrating marketing expertise into broader organizational strategies for success.
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences. Leveraging AI enables health systems to achieve measurable growth and stay competitive in a rapidly evolving industry.
Marketing: Revenue generator, not cost center
Unlock Health redefines marketing as a revenue generator, not a cost center. By aligning strategies with business goals, leveraging data, and proving ROI, marketing drives growth and builds patient loyalty. This shift empowers healthcare organizations to view marketing as a critical investment for measurable success and sustainable impact.