Platform rot and algorithm rebellion: what Gen Z’s digital shift means for healthcare marketing and advertising
As digital platforms decay under the weight of their own algorithms, younger audiences like Gen Z are tuning out traditional ads in favor of authentic, people-driven spaces. That shift is forcing healthcare advertisers to rethink how and where they connect.
Premier academic medical center
A premier academic medical center engaged Unlock to help them translate their positive brand recognition into growth in their orthopedic service line. While joint replacement can be perceived as a “commodity” service by consumers, quality should always factor in to healthcare decisions.
Multi-specialty medical group
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to see how much growth we could achieve in two key service lines.
Large health system seeking territory expansion
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary care services, drive volumes to secondary service lines, and win market share in these new territories.
The when and how of performance marketing
Unlock Health explains performance marketing’s role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with business goals. Timing and precision are crucial for maximizing ROI, making performance marketing an essential tool for impactful healthcare growth.