Creating a health risk assessment strategy that meets patients where they are — across every channel
Layering your health risk assessment (HRA) across multiple channels helps patients discover your healthcare services in more places. When every touchpoint works together, engagement grows and more people move from awareness to care.
Microsites: nimble, targeted, effective
Microsites are agile, targeted tools for healthcare marketing, enabling focused messaging, tailored user experiences, and efficient audience engagement. They support specific goals like promoting service lines or campaigns while offering faster deployment and flexibility compared to full websites, maximizing marketing impact.
The when and how of performance marketing
Unlock Health explains performance marketing’s role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with business goals. Timing and precision are crucial for maximizing ROI, making performance marketing an essential tool for impactful healthcare growth.
No longer the outcast of the c-suite
Unlock Health highlights the evolving role of marketing leaders in the C-suite, now seen as strategic drivers of growth and innovation. By leveraging data, aligning with business goals, and proving ROI, marketers are earning a seat at the decision-making table. This shift underscores the importance of integrating marketing expertise into broader organizational strategies for success.
Relevancy, privacy, & precision targeting
The future of healthcare advertising
Marketing: Revenue generator, not cost center
Unlock Health redefines marketing as a revenue generator, not a cost center. By aligning strategies with business goals, leveraging data, and proving ROI, marketing drives growth and builds patient loyalty. This shift empowers healthcare organizations to view marketing as a critical investment for measurable success and sustainable impact.