Tag: Strategy
3 ways healthcare marketers can embrace nostalgia
Unlock Health highlights three ways healthcare marketers can use nostalgia to connect with audiences: tapping into shared memories, evoking positive emotions, and blending past and present narratives. Nostalgia-driven campaigns foster...
3 questions to ask yourself before rebranding your healthcare organization
A rebrand is time and resource-intensive undertaking, and it's expensive. Here are three questions to ask yourself before you start down the path to a full rebrand.
How healthcare marketers can champion disability inclusion beyond the Paralympics
Unlock Health urges healthcare marketers to champion disability inclusion year-round, not just during events like the Paralympics. By creating accessible campaigns, amplifying diverse voices, and fostering inclusive messaging, marketers can...
What healthcare marketers can learn about crisis communications from Whataburger
Unlock Health highlights lessons from Whataburger on crisis communications for healthcare marketers. Key takeaways include clear messaging, swift action, and maintaining transparency to build trust. Effective crisis management ensures patient...
How marketing, finance & managed care can overcome medicare advantage’s poor contract yields & reduced payments
Unlock Health outlines how marketing, finance, and managed care teams can address Medicare Advantage's poor contract yields and reduced payments. Collaboration, data-driven insights, and strategic planning are key to optimizing...
Research shows consumers are ready for return of humorous ads
Research reveals consumers are open to humorous ads, even in healthcare. Unlock Health highlights that humor can build connections, enhance engagement, and make brands memorable. Using humor strategically fosters trust...
Unlock Health & clients recognized with 14 Telly Awards for outstanding work
Unlock Health's clients earned 14 Telly Awards for exceptional marketing campaigns, showcasing creativity and impact in healthcare marketing. This recognition highlights the agency's role in driving innovative and effective strategies...
New podcast “The Move in Healthcare Growth” launches to support healthcare marketers nationwide
Unlock Health launched "The Move in Healthcare Growth" podcast to support healthcare marketers nationwide. The podcast offers insights, strategies, and trends to help marketers navigate challenges, drive growth, and enhance...
Celebrating excellence in healthcare marketing: Unlock Health wins five awards
Unlock Health won five awards for excellence in healthcare marketing, recognizing its innovative strategies and impactful campaigns. These accolades highlight the agency’s commitment to delivering measurable results and setting industry...