Franciscan Missionaries of Our Lady Health System
Like most healthcare systems, Franciscan Missionaries of Our Lady Health System (FMOLHS) was looking to get patients back into its facilities after COVID-19…
Nebraska Medicine
https://vimeo.com/1045487256 Addressing staffing challenges through employer branding Nebraska Medicine, a regional health network with over 9,000 employees, faced declining engagement and rising staff vacancies, signaling ongoing recruitment and retention challenges post-COVID-19. Leadership recognized the need to strengthen their employer brand to address these issues and sustain growth. Acknowledging the complexity of the task, the internal […]
Chicago Department of Public Health
The Chicago Department of Public Health needed more inner-city teens to get screened and treated for STIs…not an easy task
The Secret to Healthcare Marketing Success in a Post-Truth World
Unlock CEO Brandon Edwards lays out a path for connecting mission-driven messaging and real-world resonance — authentic healthcare marketing.
Froedtert & the Medical College of Wisconsin
https://vimeo.com/1131049631 Laying the groundwork for brand evolution Froedtert Health sought a fresh campaign to replace its successful “Humanly Possible” branding. Unlock Health began with strategic analysis, interviewing stakeholders to align messaging with evolving goals. By October 2023, “Let’s Push Ahead” was launched, emphasizing constant improvement and compassionate care. The campaign highlighted Froedtert & MCW’s relentless […]
Four essential investments every healthcare marcomm budget needs to thrive
When economic pressure hits, it may be tempting to cut deep into your budget. But some marketing-communications investments aren’t optional — they’re your foundation. This post breaks down four essential areas worth protecting to keep your strategy and brand strong — and your outcomes measurable.
UChicago Medicine
UChicago Medicine has a renowned children’s hospital, yet awareness of the Comer Children’s brand was low. Both adult and pediatric brands
Who cares about authenticity?
How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.
Multi-specialty medical group
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to see how much growth we could achieve in two key service lines.