Large health system seeking territory expansion
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary care services, drive volumes to secondary service lines, and win market share in these new territories.
Mastering local SEO for a regional healthcare system
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower than desired. The system wanted to use their content strategy and Google listings to drive conversions from searches. Their goal was to achieve enough SEO to rank in Google’s Local 3-pack as a top business in the area.
The trust deficit: how healthcare lost its most valuable asset
Luke Bemis explores what’s causing the growing trust deficit in healthcare and how healthcare brands can foster lasting trust and loyalty.
Bodyguards and cheerleaders: the role of strategic communications
The lifecycle of a healthcare organization is full of moments that can positively or negatively affect its reputation. The strategic communications team helps organizations deliver compelling messaging that resonates with target audiences.
Unlock Health expands Strategic Communications practice
The Strategic Communications practice can help healthcare providers manage a wider range of critical business issues and communicate quickly and effectively during crisis situations.
Optimize your brand strategy: do more with what you have
When it’s time to trim budgets almost half the time marketing feels the pinch before other areas. But when it comes to success, a differentiated strategy is more important than an expansive budget.
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M’s 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success, solidifying its reputation as a leader in the industry.
Midwest Health System
Faced with pending retirements and other staffing concerns, our client, an Indiana-based health system was looking for a way to generate more employment applications and awareness.
Two-location senior living community
A two-location, 154-resident senior living community in Indiana wanted to increase qualified leads by optimizing its existing website and increase its online presence.