Data alone isn’t enough. Real growth comes from insights. Unlock Health transform raw numbers into healthcare marketing intelligence, moving you beyond reporting into decision-making that drives strategic growth
Insights shaping healthcare marketing strategy
Unlock Health partners with clients to:
- Identify healthcare trends before they impact patient acquisition
- Pinpoint which marketing efforts deliver the highest ROI
- Optimize patient engagement by understanding behavior patterns
- Use machine learning to forecast healthcare demand and performance
With a focus on real-time healthcare insights and predictive analytics, we help organizations act with confidence rather than react to past performance.
Advanced analytics for smarter decisions
Real-time performance tracking: Instead of waiting for monthly reports, we provide live data on patient engagement, conversion trends, and healthcare marketing performance so organizations can make immediate adjustments.
Predictive analytics for healthcare decisions: Our AI-driven forecasting models help organizations anticipate patient demand, healthcare market shifts, and campaign performance to optimize ahead of time rather than reacting too late.
Custom intelligence dashboards: We create user-friendly, interactive dashboards that give healthcare marketers a clear, real-time view of KPIs, trends, and campaign effectiveness.
Advanced attribution modeling: Standard analytics show results — our multi-touch healthcare attribution models reveal why those results happened by connecting channel performance to actual patient conversions.
Healthcare budget forecasting and ROI analysis: We analyze marketing spend vs. revenue impact to prioritize high-performing channels and eliminate inefficiencies so every marketing dollar drives healthcare growth.
Healthcare CRO powered by real-world data: By analyzing digital interactions, website behavior, and campaign performance, we identify opportunities to improve digital experience and increase patient conversions.
Analytics capabilities:
Market and service line assessments: Gain a comprehensive view of market dynamics and service line opportunities. We evaluate consumer and competitor trends, identifying demand growth and prioritization strategies to support business development.
Service line revenue predictor: Project potential revenue gains by leveraging client claims and campaign data. Our proprietary tools calculate ROI for targeted service lines, helping you maximize financial impact.
Generative AI incorporation: Accelerate action and efficiency with cutting-edge AI tools. From cross-dataset modeling to campaign performance reviews, we harness AI to streamline processes and deliver predictive insights.
Patient segmentation and scoring: Inform campaigns with precise segmentation and scoring models. We analyze patient behaviors and preferences to guide execution and create more personalized, effective outreach.
Personalization: Deliver tailored patient experiences by integrating segmentation insights with marketing technology. From creative strategies to communication preferences, we enable impactful, ROI-driven personalization.
Media mix modeling: Optimize your channel strategy with data-driven media mix models that allocate resources effectively and boost campaign performance.
Marketing attribution and custom reporting: Understand what’s driving your success with detailed marketing attribution and bespoke reporting solutions that connect actions to results.
FAQs: analytics and intelligence in healthcare marketing
How does Unlock Health’s approach differ from traditional data analytics?
We focus on business intelligence and predictive modeling, providing actionable insights rather than just performance reporting. Our approach anticipates trends, optimizes strategies in real time, and connects data to decision-making.
What is the difference between business intelligence and business analytics?
Business intelligence looks at past and current data to identify trends and opportunities. Business analytics in healthcare uses predictive modeling and machine learning to anticipate patient needs and drive smarter decisions.
How does intelligence improve ROI?
By tracking conversion trends, patient engagement, and campaign performance in real time, we help organizations adjust strategies on the fly, allocate budgets effectively, and eliminate wasted spend.
What kind of insights does Unlock Health provide?
Our analytics focus on patient behavior trends, marketing performance, predictive demand forecasting, and cross-channel attribution modeling so every decision is backed by data.
Featured work
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Virtua Health and Lourdes Health System united to form a new brand, combining Virtua's primary and maternity care leadership with Lourdes' expertise in high-acuity services like cardiac surgery…
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