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Resources

Optimize your brand strategy: do more with what you have

When it's time to trim budgets almost half the time marketing feels the pinch before other areas. Don't despair! When it comes to success, a differentiated strategy is more important than an expansive budget.

Brand & Insight

Is healthcare advertising allowed to be entertaining?

Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining." It’s not just allowed, it’s essential.

Brand & Insight

Unlock Health celebrates a year of growth, innovation, and leadership in 2024

In 2024, Unlock Health emerged as an industry leader in healthcare marketing, delivering client-centered solutions and award-winning results. Looking ahead, we have a bold vision for 2025.

Service with a smile ... and a side of stress

In a new ad, Toast seems to ask, "Where’s empathy gone?" We have a follow up question of our own. How can we return empathy to healthcare?

Brand & Insight

Preparing for web 3.0: the zero-click search experience

Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a zero-click world.

Digital experience | Marketing ROI & attribution | Patient acquisition

2025: The year healthcare marketers lead a health movement

Healthcare marketers are naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect with the larger purpose behind our work.

Brand & Insight | Patient acquisition

Pump up your heart health campaigns with actionable insights

Boost heart health awareness during American Heart Month with targeted campaigns, local partnerships, and tools like our Heart Risk Assessment to engage patients.

Patient acquisition
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