Resources - Unlock Health

Resources

The Move in healthcare marketing technology

No longer the outcast of the c-suite

Unlock Health highlights the evolving role of marketing leaders in the C-suite, now seen as strategic drivers of growth and innovation. By leveraging data, aligning with business goals, and proving ROI, marketers are earning a seat at the decision-making table. This shift underscores the importance of integrating marketing expertise into broader organizational strategies for success.

Digital experience | Marketing ROI & attribution | Patient acquisition

Relevancy, privacy, & precision targeting

Digital experience | Patient acquisition

Don’t settle for a good marketing partner — insist on a great one

Unlock Health urges businesses to seek great marketing partners who deliver measurable impact, not just good ones. A great partner aligns with your goals, uses data-driven strategies, and prioritizes innovation and accountability. This ensures long-term success, stronger connections, and sustained growth in a competitive healthcare landscape. When you’re evaluating who to trust to help you develop and execute your brand and marketing strategy, here are three key things to consider.

Brand & Insight

3 ways your health system can benefit from AI marketing

Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences. Leveraging AI enables health systems to achieve measurable growth and stay competitive in a rapidly evolving industry.

Digital experience | Marketing ROI & attribution

Why healthcare brands need to talk about menopause, period

Unlock Health urges healthcare brands to address menopause openly, breaking stigma and meeting the needs of this underserved audience. By providing education, support, and tailored resources, brands can build trust, foster engagement, and empower women during this life stage.

If it’s not interesting, it’s invisible — and that’s risky

Unlock Health stresses that uninteresting content risks invisibility and audience disengagement. To stand out, healthcare marketers must create compelling, relevant, and impactful messages. Engaging content captures attention, builds trust, and drives meaningful connections, making it essential for effective communication and competitive advantage.

Brand & Insight