Resources - Unlock Health

Resources

Winning Strategies for Stronger Brand Performance and Impact

A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence to show that they understand and can meet the needs of the local population.

Brand & Insight

Unlock Health: 2025 Telly Award Winner

Unlock Health and its clients take home 12 awards at this year's Telly Awards — including a gold for the Nebraska Medicine Voices of Cancer campaign.

Premier academic medical center

A premier academic medical center engaged Unlock to help them translate their positive brand recognition into growth in their orthopedic service line. While joint replacement can be perceived as a “commodity” service by consumers, quality should always factor in to healthcare decisions.

Patient acquisition

Multi-specialty medical group

A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to see how much growth we could achieve in two key service lines.

Patient acquisition

Large health system seeking territory expansion

A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary care services, drive volumes to secondary service lines, and win market share in these new territories.

Patient acquisition

Leading non-profit healthcare provider

To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.

Digital experience | Patient acquisition

Mastering local SEO for a regional healthcare system

A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower than desired. The system wanted to use their content strategy and Google listings to drive conversions from searches. Their goal was to achieve enough SEO to rank in Google’s Local 3-pack as a top business in the area.

Patient acquisition