Every month brings a new set of national wellness observances.* They’re powerful cultural moments, but most health systems still approach them the same way: publish an article, post a graphic, move on.
The result is awareness without action.
Why wellness observances need a different approach
These moments give healthcare marketers a reason to show up — but observance campaigns only become meaningful when they help people understand what the observance means for them personally and what to do next.
That’s where health risk assessments (HRAs) come in.
HRAs turn awareness into action
HRAs provide what consumers rarely get from awareness campaigns alone:
- A personalized understanding of risk
- A clear, immediate next step
- Measurable impact on downstream volume
Paired with observance moments, HRAs transform passive awareness into motivated, informed healthcare decisions.
Where Unlock HRAs fit in your wellness strategy
Here’s a planning guide for using HRAs to anchor your observance campaigns:
| Wellness observances month | Corresponding Unlock HRA |
|---|---|
| January: New year, new you | Weight loss, healthy weight, heart |
| February: Heart health month | Heart |
| March: Colorectal cancer awareness month | Colon cancer |
| March: Sleep awareness month | Sleep |
| May: Mental health awareness month | Depression, anxiety |
| May: Stroke awareness month | Stroke |
| June: Men’s health month | Prostate cancer |
| September: Suicide prevention month | Depression, anxiety |
| September: Healthy aging month | Heart, stroke, sleep |
| October: Breast cancer awareness month | Breast cancer |
| October: National substance use prevention month | Substance use |
| November: Diabetes awareness month | Diabetes, weight loss |
| November: Lung cancer awareness month | Lung cancer |
| November: COPD awareness month | COPD |
| December: Healthy weight awareness month | Healthy weight, weight loss |
These HRAs give observance campaigns both relevance and direction — and they create a direct path from outreach to encounter.
Unlock HRA pricing
Unlock HRAs are discounted through December 31, 2025. Contact us to learn more. For teams planning their 2026 calendars now, this is the moment to turn observance content into care.
* These are a couple of observance calendars you can use in your planning:
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare—and integrated with a managed care consultancy with deep revenue strategy expertise.
We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins.
We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.
