Industry: Senior Living
The Move in healthcare marketing to GenX
In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target...
Three words you can leave behind: I don’t know
Unlock Health encourages healthcare organizations to replace "I don't know" with proactive communication and data-driven solutions. By leveraging insights and addressing patient needs confidently, organizations can build trust, enhance experiences,...
As medical advice trends on TikTok, healthcare brands must adapt
Unlock Health highlights the rise of medical advice on TikTok and urges healthcare brands to adapt. By creating engaging, accurate, and relatable content, brands can counter misinformation, connect with younger...
Information + Intelligence + Insight = Impact
Unlock Health emphasizes transforming information into intelligence, insight, and impact in healthcare marketing. By leveraging data analytics, organizations can uncover actionable insights to guide strategies, improve patient engagement, and drive...
The when and how of performance marketing
Unlock Health explains performance marketing's role in driving measurable results by targeting the right audience at the right time. Key strategies include leveraging data, optimizing campaigns, and aligning efforts with...
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences....
If it’s not interesting, it’s invisible — and that’s risky
Unlock Health stresses that uninteresting content risks invisibility and audience disengagement. To stand out, healthcare marketers must create compelling, relevant, and impactful messages. Engaging content captures attention, builds trust, and...
Marketing: Revenue generator, not cost center
Unlock Health redefines marketing as a revenue generator, not a cost center. By aligning strategies with business goals, leveraging data, and proving ROI, marketing drives growth and builds patient loyalty....
Why storytelling works in healthcare recruitment & how to use it
Unlock Health emphasizes storytelling's power in healthcare recruitment to connect emotionally, humanize roles, and attract top talent. Sharing authentic narratives showcases organizational culture and mission, resonating with candidates. By aligning...