AI and creativity: the capability behind the tool
AI is changing creative work, but the capability behind the tool still matters most. Explore how experience, judgment, and perspective shape better outcomes in healthcare marketing and beyond.
Healthcare marketing AI strategy: yours, mine, and ours
Healthcare marketers are asking what they should do with AI. Learn what to own, what expertise to borrow, and how to build a healthcare marketing AI strategy that fits your organization.
Google’s Preferred Sources feature could change how healthcare brands show up in AI Search
Google’s new Preferred Sources feature may signal a major shift in Answer Engine Optimization (AEO). Learn why healthcare organizations should think beyond visibility and start building preference in AI search.
HMPS 2026
Share your marketing confessions HMPS is almost here and AI is on the menu. This year, we’re taking your confessions. Marketing confessions. The dirty little secrets you have to share. We all have one or two or too many. Let us know yours at Booth 48. We’ll trade you a dirty soda in return. Prefer […]
SEM isn’t dead: how healthcare marketers should adapt search strategy in the AI era
Rumors of traditional SEM’s death are greatly exaggerated, but that doesn’t mean you can put off thinking about AI when it comes to a holistic search strategy in healthcare marketing.
The future of search is here: what senior living marketers need to know to stay competitive
The search landscape is shifting fast. How prospective residents and families find, research, and choose your senior living community has changed. It’s time to adapt or fall behind.
The implications of Meta’s new rules on healthcare marketing and advertising
Meta’s privacy-first healthcare advertising changes will usher in a safer, more trustworthy consumer experience. What changes is Meta implementing and what role will AI play?
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences. Leveraging AI enables health systems to achieve measurable growth and stay competitive in a rapidly evolving industry.