Category: Blog
Don’t settle for a good marketing partner — insist on a great one
Unlock Health urges businesses to seek great marketing partners who deliver measurable impact, not just good ones. A great partner aligns with your goals, uses data-driven strategies, and prioritizes innovation...
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences....
If it’s not interesting, it’s invisible — and that’s risky
Unlock Health stresses that uninteresting content risks invisibility and audience disengagement. To stand out, healthcare marketers must create compelling, relevant, and impactful messages. Engaging content captures attention, builds trust, and...
Marketing: Revenue generator, not cost center
Unlock Health redefines marketing as a revenue generator, not a cost center. By aligning strategies with business goals, leveraging data, and proving ROI, marketing drives growth and builds patient loyalty....
Why storytelling works in healthcare recruitment & how to use it
Unlock Health emphasizes storytelling's power in healthcare recruitment to connect emotionally, humanize roles, and attract top talent. Sharing authentic narratives showcases organizational culture and mission, resonating with candidates. By aligning...
What makes great healthcare marketing?
Unlock Health defines great healthcare marketing as patient-centered, data-driven, and results-focused. Effective strategies include personalized messaging, innovative campaigns, and measurable outcomes. By aligning marketing with patient needs and organizational goals,...
3 questions to ask yourself before rebranding your healthcare organization
A rebrand is time and resource-intensive undertaking, and it's expensive. Here are three questions to ask yourself before you start down the path to a full rebrand.
Why Gen X marks the spot for healthcare marketers
Gen X makes decisions for themselves, their kids, and their parents. Three tips can help healthcare marketers connect with these notoriously skeptical information hounds.
Hospital website: is it time for a redesign?
Revamping your hospital's website can enhance your SEO and streamline patient journeys. These five tips can help you tackle the project and maximize results.