Addressing staffing challenges through employer branding
Nebraska Medicine, a regional health network with over 9,000 employees, faced declining engagement and rising staff vacancies, signaling ongoing recruitment and retention challenges post-COVID-19. Leadership recognized the need to strengthen their employer brand to address these issues and sustain growth.
Acknowledging the complexity of the task, the internal cross-departmental team partnered with Unlock Health to unify diverse perspectives and create a cohesive plan to enhance engagement, retention, and long-term organizational success.
Building a trusted employer brand
In partnership with the internal teams, Unlock Health proposed utilizing our proven 360 degree BrandNEXT® process to inform an EVP and communications action plan to attract and retain top talent.
Building a trusted workplace brand known for supporting career-focused healthcare professionals provides Nebraska Medicine with the critical, long-term value of a reliable staffing pipeline of top talent, which will ultimately allow the organization to continue its growth trajectory.
Our Results
41%
increase in visitors to landing page
36%
increase in external applications
26%
increase in external candidates hired
15%
reduction in voluntary turnover