Virtua Health
Virtua Health and Lourdes Health System united to form a new brand, combining Virtua’s primary and maternity care leadership with Lourdes’ expertise in high-acuity services like cardiac surgery and trauma. They engaged Unlock Health to shape the integrated brand to align with strategic goals – transforming care, fostering a “Culture of We,” and focusing on consumers – and establish a foundation for long-term success.
Emory Healthcare
Emory Healthcare, Georgia’s most comprehensive health system, is considered the go-to place for serious conditions. But people didn’t understand the benefits of choosing academic medicine for all their health needs, including the simple ones. With insights from our proprietary research, Unlock Health developed a strong campaign centered on a new brand platform: Emory is the smarter choice. Since the launch, results have been overwhelmingly positive on all fronts.
Franciscan Missionaries of Our Lady Health System
Like most healthcare systems, Franciscan Missionaries of Our Lady Health System (FMOLHS) was looking to get patients back into its facilities after COVID-19…
Nebraska Medicine
https://vimeo.com/1045487256 Addressing staffing challenges through employer branding Nebraska Medicine, a regional health network with over 9,000 employees, faced declining engagement and rising staff vacancies, signaling ongoing recruitment and retention challenges post-COVID-19. Leadership recognized the need to strengthen their employer brand to address these issues and sustain growth. Acknowledging the complexity of the task, the internal […]
Chicago Department of Public Health
The Chicago Department of Public Health needed more inner-city teens to get screened and treated for STIs…not an easy task
Froedtert & the Medical College of Wisconsin
https://vimeo.com/1131049631 Laying the groundwork for brand evolution Froedtert Health sought a fresh campaign to replace its successful “Humanly Possible” branding. Unlock Health began with strategic analysis, interviewing stakeholders to align messaging with evolving goals. By October 2023, “Let’s Push Ahead” was launched, emphasizing constant improvement and compassionate care. The campaign highlighted Froedtert & MCW’s relentless […]
UChicago Medicine
UChicago Medicine has a renowned children’s hospital, yet awareness of the Comer Children’s brand was low. Both adult and pediatric brands
The state of medical marketing’s chief creative officers
Five chief creative officers from leading medical marketing agencies — including Unlock’s Jim Larmon — weigh in on how the job has changed and where it’s going.
This piece was originally published in MM+M (Medical Marketing and Media).
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, “Is healthcare marketing is even allowed to be entertaining?” It’s not just allowed, it’s essential.