AI-assisted health research is changing how patients evaluate care
Patients are using AI tools before they choose where to seek care. Learn what AI-assisted health research means for health systems, trust, and patient acquisition strategy.
Your patients’ first clinical decisions happen before you know they exist
Patient search behavior reveals intent, shapes the patient journey, and affects acquisition. See where physician groups lose patients before care begins.
The battle over purpose, not pixels: AHA challenges intent standard in healthcare website tracking lawsuits
The AHA’s brief in Stein v. Edward-Elmhurst could reshape healthcare website tracking lawsuits by focusing courts on intent rather than analytics tools.
Google Marketing Live 2026: Unlock Health’s hot take
Unlock Health breaks down the biggest announcements from Google Marketing Live 2026, including major changes to AI-powered advertising, lead generation, and campaign automation.
Why your paid media isn’t improving with better data: common causes and fixes
Better data doesn’t automatically improve paid media performance. First-party data often fails to influence optimization when signals arrive too late or don’t align across systems.
How MarTech sprawl wastes paid media budget and hurts performance
Paid media performance plateaus for a reason. MarTech sprawl and fragmented data create inefficiencies that quietly drain budget and limit optimization in healthcare marketing.
Platform rot and algorithm rebellion: what Gen Z’s digital shift means for healthcare marketing and advertising
As digital platforms decay under the weight of their own algorithms, younger audiences like Gen Z are tuning out traditional ads in favor of authentic, people-driven spaces. That shift is forcing healthcare advertisers to rethink how and where they connect.
Virtua Health
Virtua Health and Lourdes Health System united to form a new brand, combining Virtua’s primary and maternity care leadership with Lourdes’ expertise in high-acuity services like cardiac surgery and trauma. They engaged Unlock Health to shape the integrated brand to align with strategic goals – transforming care, fostering a “Culture of We,” and focusing on consumers – and establish a foundation for long-term success.
Emory Healthcare
Emory Healthcare, Georgia’s most comprehensive health system, is considered the go-to place for serious conditions. But people didn’t understand the benefits of choosing academic medicine for all their health needs, including the simple ones. With insights from our proprietary research, Unlock Health developed a strong campaign centered on a new brand platform: Emory is the smarter choice. Since the launch, results have been overwhelmingly positive on all fronts.