Why national wellness observances are a missed opportunity — and how HRAs can change that
HRAs help transform wellness observances and health awareness moments into meaningful opportunities to spark motivated, informed health decisions.
Premier academic medical center
A premier academic medical center engaged Unlock to help them translate their positive brand recognition into growth in their orthopedic service line. While joint replacement can be perceived as a “commodity” service by consumers, quality should always factor in to healthcare decisions.
Multi-specialty medical group
A multi-specialty medical group wasn’t getting the ROI it needed from their media strategy. Cost per acquisition (CPA) was flat, but so was new patient growth. They asked Unlock to see how much growth we could achieve in two key service lines.
Large health system seeking territory expansion
A large health system sought expansion beyond its legacy locations into new, competitive markets in a metropolitan area dominated by other established health systems. The challenge was to grow primary care services, drive volumes to secondary service lines, and win market share in these new territories.
Leading non-profit healthcare provider
To enhance patient engagement, the health system tapped into Unlock’s long-standing experience promoting HRAs through performance marketing via search and social.
Mastering local SEO for a regional healthcare system
A comprehensive healthcare system covering Southeast Texas, wasn’t easy to find if consumers didn’t include their name in the search. As a result, conversion rates from organic search were lower than desired. The system wanted to use their content strategy and Google listings to drive conversions from searches. Their goal was to achieve enough SEO to rank in Google’s Local 3-pack as a top business in the area.
Preparing for web 3.0: the zero-click search experience
Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a zero-click world.
2025: The year healthcare marketers lead a health movement
Healthcare marketers are naturally focused on KPIs. While we’re counting engagement rates and click-throughs, are they translating into better health for the consumer? Dan Lavelle challenges healthcare marketers to reconnect with the larger purpose behind our work.
Pump up your heart health campaigns with actionable insights
Boost heart health awareness during American Heart Month with targeted campaigns, local partnerships, and tools like our Heart Risk Assessment to engage patients.