Resources - Unlock Health

Resources

Unlock Health cofounders release blueprint for reaching patients in the post-truth era

A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for purchase and download on Amazon.

Brand & Insight

Who cares about authenticity?

How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.

Brand & Insight | Patient acquisition

What's on deck for Unlock in Q3 2025

Want to keep up with the happenings at Unlock Health? Read exciting news. Check out planned webinars. Find out where you'll see us at industry events.

The future of search is here: what senior living marketers need to know to stay competitive

The search landscape is shifting fast. How prospective residents and families find, research, and choose your senior living community has changed. It’s time to adapt or fall behind.

Brand & Insight | Digital experience | Resident acquisition

Why going all-in on brand or performance marketing is a mistake

It's not brand building or performance marketing. It's both — the question is how much of each to invest in. The tipping point is the answer.

Brand & Insight | Marketing ROI & attribution

Winning Strategies for Stronger Brand Performance and Impact

A strong healthcare brand creates a unique identity and fosters an emotional connection with its audience. To be effective in a competitive market, healthcare providers must reach beyond clinical excellence to show that they understand and can meet the needs of the local population.

Brand & Insight

Unlock Health: 2025 Telly Award Winner

Unlock Health and its clients take home 12 awards at this year's Telly Awards — including a gold for the Nebraska Medicine Voices of Cancer campaign.