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Resources

Organic vs. branded search in healthcare marketing: why intent matters most of all

Understanding what patients are really searching for helps you spend smarter, connect faster, and show up when care decisions are being made.

Brand & Insight | Patient acquisition | Resident acquisition

Meeting patients in the moment with integrated HRAs

Marketing ROI & attribution | Patient acquisition

Web and mobile app redesign for leading healthcare provider

Digital experience | Patient acquisition

Unpopular opinions with Christian Barnett: Aided vs. unaided awareness

In this episode, Christian encourages marketers to move away from aided awareness as a measure of brand strength.

Brand & Insight

Connecting prevention and growth: how health risk assessments drive early detection and patient acquisition

Behind every completed health risk assessment (HRA) is a person seeking answers. By meeting patients in that moment, healthcare organizations can guide them toward care while simultaneously strengthening acquisition and trust.

Patient acquisition

Reclaiming credibility through authenticity

How can healthcare providers reclaim public trust in the post-truth era? It starts with authenticity.

Brand & Insight

Accessible web design is patient-centered design

Accessible web design puts patients first. When every user can find, understand, and act on information, your website becomes a trusted part of their healthcare experience.

Digital experience
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