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Authenticity: a healthcare brand's most overlooked metric

Authenticity isn’t just a brand value — it’s a measurable driver of trust, patient engagement, and impact. Yet it remains one of healthcare’s most overlooked metrics.

Brand & Insight | Patient acquisition

Froedtert & the Medical College of Wisconsin

Brand & Insight

Four essential investments every healthcare marcomm budget needs to thrive

When economic pressure hits, it may be tempting to cut deep into your budget. But some marketing-communications investments aren’t optional — they’re your foundation. This post breaks down four essential areas worth protecting to keep your strategy and brand strong — and your outcomes measurable.

Brand & Insight | Strategic communications

UChicago Medicine

UChicago Medicine has a renowned children's hospital, yet awareness of the Comer Children's brand was low. Both adult and pediatric brands shared a relentless commitment to delivering...

Brand & Insight

Unlock Health cofounders release blueprint for reaching patients in the post-truth era

A new book titled Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in a Post-Truth Era by Unlock cofounders, Brandon Edwards and Shannon McIntyre Hooper, is now available for purchase and download on Amazon.

Brand & Insight

Who cares about authenticity?

How can healthcare marketers connect with consumers more likely to look to influencers for health information than to actual health experts? The first step is to embrace something we all need more of — authenticity.

Brand & Insight | Patient acquisition

What's on deck for Unlock in Q3 2025

Want to keep up with the happenings at Unlock Health? Read exciting news. Check out planned webinars. Find out where you'll see us at industry events.
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