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Super Bowl LIX was a touchdown for women

Super Bowl LIX was a touchdown for women. This year's ads didn’t just defy norms and check boxes — they raised the bar for how brands can genuinely connect with and empower diverse audiences through authentic representation.

Brand & Insight

MarTech spend is rising, and so is confusion about using it

Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of your MarTech investment.

Marketing ROI & attribution | Patient acquisition

Optimize your brand strategy: do more with what you have

When it's time to trim budgets almost half the time marketing feels the pinch before other areas. Don't despair! When it comes to success, a differentiated strategy is more important than an expansive budget.

Brand & Insight

Is healthcare advertising allowed to be entertaining?

Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining." It’s not just allowed, it’s essential.

Brand & Insight

Unlock Health celebrates a year of growth, innovation, and leadership in 2024

In 2024, Unlock Health emerged as an industry leader in healthcare marketing, delivering client-centered solutions and award-winning results. Looking ahead, we have a bold vision for 2025.

Service with a smile ... and a side of stress

In a new ad, Toast seems to ask, "Where’s empathy gone?" We have a follow up question of our own. How can we return empathy to healthcare?

Brand & Insight

Preparing for web 3.0: the zero-click search experience

Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. Dan Gemp explores strategies for thriving in a zero-click world.

Digital experience | Marketing ROI & attribution | Patient acquisition
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