Tag: Creative
How AI is pushing the limits of content generation
It seems there is a new AI tool emerging every day. Vetting their capabilities and quality can seem so daunting that some have ignored them completely, while others have embraced...
Is healthcare advertising allowed to be entertaining?
Inspired by the sea of entertaining Super Bowl ads, Jim Larmon asks, "Is healthcare marketing is even allowed to be entertaining?" It’s not just allowed, it’s essential.
Froedtert & the Medical College of Wisconsin
Froedtert Health sought a fresh campaign to replace its successful “Humanly Possible” branding. Unlock Health began with strategic analysis, interviewing stakeholders to align messaging with evolving goals. By October 2023,...
Unlock Health makes MM+M’s 2024 agency 100 List
Unlock Health earned a spot on MM+M's 2024 Agency 100 list for its innovative, results-driven healthcare marketing. This recognition highlights its impactful strategies, data-driven solutions, and commitment to client success,...
Virtua Health
Virtua Health and Lourdes Health System united to form a new brand, combining Virtua’s primary and maternity care leadership with Lourdes’ expertise in high-acuity services like cardiac surgery and trauma....
Franciscan Missionaries of Our Lady Health System
Like most healthcare systems, Franciscan Missionaries of Our Lady Health System (FMOLHS) was looking to get patients back into its facilities after COVID-19...
Nebraska Medicine
Nebraska Medicine, a regional health network with over 9,000 employees, faced declining engagement and rising staff vacancies, signaling ongoing recruitment and retention challenges post-COVID-19
Chicago Department of Public Health
The Chicago Department of Public Health needed more inner-city teens to get screened and treated for STIs...not an easy task
UChicago Medicine
UChicago Medicine has a renowned children's hospital, yet awareness of the Comer Children's brand was low. Both adult and pediatric brands