Stop the sprawl: maximizing your MarTech
MarTech stacks keep growing, even as confidence in their impact and ROI declines. The problem isn’t adoption — it’s sprawl. In just two years, utilization of available capabilities dropped from 58% to 42%, showing that stacks are expanding faster than teams can operationalize them. Our e-book explores why that gap exists and how to close […]
MarTech spend is rising, and so is confusion about using it
Spending on marketing technology (MarTech) is increasing. But marketers aren’t clear about how to maximize the tools they’re purchasing. Allyzon Zahorcak talks about how to get the most out of your MarTech investment.
3 ways your health system can benefit from AI marketing
Unlock Health highlights three ways AI marketing benefits health systems: personalized patient engagement, data-driven decision-making, and improved operational efficiency. AI tools optimize campaigns, enhance targeting, and deliver better patient experiences. Leveraging AI enables health systems to achieve measurable growth and stay competitive in a rapidly evolving industry.
Revolutionizing marketing strategies for growth
Revolutionizing Marketing Strategies for Growth
Martech in the Behavioral Health Patient Journey.